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Supporting the Music Industry

It’s no secret that we’re avid lovers and supporters of musicians and the music industry. Music enriches our lives, has the power to move us and change us, gives us hope in times of hardship. Right now, the music industry has been one of the most impacted due to COVID-19 and restriction around the world. With tours, shows and festivals cancelled or put on hold, a lot of the artists we work with are feeling the pinch. We’ve put together a list of things we can all do to support them through these tough times and ensure the music industry emerges from this crisis as strong as ever. 

What We’re Doing 

For our part, we’re participating in several initiatives to help promote and give a platform to the artists in our community and beyond. We’ll be updating this list as we can confirm more partnerships. 

— We’ve partnered with MusicHelps to support Kiwi music workers affected by COVID-19

— Our weekly Nura Live From Home series allows artists to play in front of our audience (that’s you!), we provide them with a Nura device and promote their work across our platforms. Check it out on our Instagram every Saturday. 

— Whether it’s in the form of a blog post, a playlist or a post across our platforms, we’re always looking for ways to promote the work of our artists. We encourage you to check them out too. 

What You Can Do 

— Follow musicians via their social media platforms — you will get the latest news on how to help them there. 

— Buy music and merchandise. Going directly to the artists’ website is also a good option but if they don’t have one check their Bandcamp, Sound Merch, Patreon or even Spotify and Apple profiles. Here are some artists from our community whose merch you can buy:

Ali Barter 

Alpha Steppa


Eric Lau 


Future Thieves

Jesse Perlstein

Julian LaMadrid

Julia Kent

Kid Capri 


Leven Kali 


Madame Gandhi 


Mayer Hawthorne

The Pretty Littles 

— Keep streaming! Spotify, Apple, Tidal, Bandcamp and others have launched initiatives to support artists at this time. Read more here on what they’re doing.

— Skip your refund if you had tickets to a show that has been cancelled. Particularly the smaller, local shows. This money will go to the promoters who organised the event which will help keep the industry afloat. Only consider forgoing your refund if you're in the financial position to do so. By transferring your ticket to a future postponed date, you're helping clubs, promoters and festivals stay afloat.

— Attend virtual events! There are so many, and lots of them are fundraisers. Check out this list of upcoming events by The Orchard and Together At Home.  

— Donate if you can. Whether it is directly to the artist or a trusted charity, even small amounts can help. We’ve listed some good places to donate below. 

Support Act currently raising funds to help provide crisis relief and mental health support for artists, crew and music workers affected by the COVID-19 closures and shutdowns. 

Musicares have a COVID-19 Relief Fund and have participated in concerts such as Lady Gaga’s Global Citizen, which we featured in our previous blog post here.

Check out more charities who are supporting artists at this time.

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